EteStore needs a Loyalty System to turn new customers into repeat customers. The system could also help the company build a long-term relationship with customers and increase customer loyalty.
Challenge & Ideation
Build a reward system to keep customers engaged
Integrated with main Ete Store eCommerce site
Customized reward earning and redeeming system for Etestore
Built-in referral program that acquires new customers through friend referrals
Be able to send monthly points balance and reward emails automatically
Reporting and analytics system to collect data from customer’s actions
Low Fidelity Wireframes
I then finalized the idea from the sketches and turned them into low-fidelity wireframes.
Including sales and number of orders compared with the previous time period, sales chart sorted by categories, and sales by location sorted by either city or country. The system would also be able to input an annual goal with the fulfillment percentage chart.
Users can also access information about the top spending customers and the most popular brands and items for customer service or marketing use.
Users will be able to track and search for existing customers through the system. They can also access their basic information provided by the clients and their purchasing activities.
The purpose of the Etestore Loyalty Program is to increase customer engagement, foster brand loyalty and turn them into long-term customers.